5 Tips Before Launching Your Crowdfunding Campaign
In today’s time, it’s undeniable that Crowdfunding is getting huge popularity worldwide. Indeed, the battle for pledges and page views as well become more competitive especially on portal websites that feature different live projects all at once. As for businesses that are in search of tips on how they can optimize their campaign, knowing some secrets and techniques that will give the best shots in meeting goals and objectives is a must.
Number 1. Strategic social media – having a big fan base or great social media exposure is not really necessary according to pros. What you have to do is to pick the networks that’ll match best your content and marketing strategies where you can find your potential supporters. It is your responsibility as well to customize your promotions on every platform it will be shared.
Number 2. Come up with a great video – well thought video clips can provide your visitors insights and goal of your Crowdfunding project. Videos additionally let your clients see you or even know what you are offering in action rather than just clicking and scanning through series of images.
Always take into consideration that you will hardly make anyone involved if the video is made by amateurish. Basically, what could happen is the opposite as it might damage your Crowdfunding project. For this reason, it’s worth it of your time and fund to hire pros in creating a video pitch for you.
Number 3. Produce a media page – some of the most popular and successful projects are those featured in press. This won’t happen if you don’t have a solid and well built site and press materials that journalists can download easily. Know as well that even when you’re just a one-man show, you shouldn’t be relying only on your Facebook page or Twitter followers. You’ve got to take into consideration that if journalists can’t search more about your project, they might choose to take on other projects instead.
Number 4. Have an open line of communication – whether it is bad or good news, you should keep your backers always in the loop. Consider posting onto your Crowdfunding page regularly and keep them posted of the progress.
Number 5. Keep it personal – you have to introduce your team for your supporters to have an idea who are the people running the project. As you are working out on your Crowdfunding campaign, it will be a very smart move of you to incorporate some humor and personality as well.